iGaming Glossary / CPA (Cost Per Acquisition)
What is CPA (Cost Per Acquisition)?
An affiliate deal that pays a fixed amount for each new depositing player referred.
CPA, short for cost per acquisition, is a way casinos pay affiliates and marketing partners. Instead of sharing ongoing revenue, the casino pays a one-off fixed fee each time a referred person signs up and meets a condition, usually a first deposit or a minimum amount of play. It is a common alternative to revenue share deals.
Why it matters to players: a lot of review sites and bonus pages earn this way, so it helps to understand the incentive behind a recommendation. A site paid per signup may push the casinos with the biggest payout rather than the best fit for you.
The honest tip is to treat affiliate links as a starting point, not gospel. Cross-check licence, terms and payout speed yourself. If you want to see the operator side, the guide to starting a casino explains how these deals are structured.
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