iGaming Glossary / GGR (Gross Gaming Revenue)
What is GGR (Gross Gaming Revenue)?
Total stakes minus total wins paid, before costs. A core industry revenue measure.
GGR, or Gross Gaming Revenue, is the money a casino keeps from play before any costs are taken out. You work it out by adding up all the bets placed and subtracting all the winnings paid back to players. What is left is the operator's gross take.
It is the headline number the industry uses to size operators and markets. Regulators often base gaming taxes on it, and providers may take a share of GGR as their fee instead of a flat price.
GGR is not profit. Once you remove bonuses, payment fees, taxes, software costs and marketing, you get figures like NGR and then actual earnings. If you are looking at the business side, see how to start an online casino.
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